The Romney campaign is confident it can compete against what it expects is a well-equipped Obama re-election effort using social media and ground-game strategies. After an October surge in the polls, the GOP is making changes by building competitive get-out-the vote and social media programs to eliminate the 2008 strategic deficit the party faced against Obama.

"We're doing things that have never been done before," Romney's campaign political director Rich Beeson told Roll Call. Read More